ATTENTION: Dive center OWNERS
In just 10 days, get a complete AI + Operations Audit to stop juggling bookings, marketing, and endless admin, and reclaim 15+ hours every week. Guaranteed.
Without the headache of learning AI tech.
Built by Dive Professionals, for Dive Professionals.
Are you tired of feeling like AI is passing you by?
You became a dive pro to share your passion for the underwater world, to witness the awe on a student's face during their first Open Water dive, to guide experienced divers to pristine reefs, to build a community of ocean lovers.
But the reality of running a dive center is far from that dream.
If you're a dive center owner or manager, you know the overwhelming truth. You're not just running a dive operation. You're forced to be a booking agent juggling complex schedules and certifications, a marketing manager fighting for visibility against online travel agencies, a customer service representative handling inquiries at all hours, an inventory specialist tracking expensive gear, a financial analyst navigating seasonal cash flow, and an IT support technician wrestling with outdated software.
This isn't just overwhelming—it's unsustainable.
Sounds familiar, right...?
BUT THAT'S NOT THE END OF THE PROBLEM... IT GETS WORSE!
You know you should be leveraging AI, but it feels overwhelming, intimidating, and just too much to learn at this stage.
Wasted hours on repetitive admin
Missed Bookings & Lost Revenue
Expensive, Ineffective Marketing
Fear of Automation
Team Burnout & Frustration
You Know You Should Be Modernizing, But It Feels Overwhelming
The dive industry has changed dramatically. Today's customers expect instant online booking, 24/7 communication, and seamless digital experiences. Relying on phone calls, paper waivers, and manual scheduling is like trying to dive with outdated gear - it's inefficient, risky, and holding you back.
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Empty Seats on the Boat Inefficient scheduling means you're running trips with 6 divers when you could have 12. That's thousands of dollars in lost revenue every month, not to mention the wasted fuel, staff time, and wear on your equipment.
Dormant Customers Who Never Return You have a database of hundreds or thousands of past divers, but no system to re-engage them. Industry research shows that reactivating past customers is 5-7 times cheaper than acquiring new ones, yet most dive centers let this goldmine sit untapped.
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Negative Online Reviews One frustrated customer who couldn't get through on the phone or received slow email responses leaves a 1-star review. That single review can deter dozens of potential bookings. In the diving industry, where reputation is everything, this is devastating.
Seasonal Cash Flow Crises 67% of dive centers struggle with cash flow. Without automated systems to maintain customer engagement during slow seasons, you're constantly in feast-or-famine mode, making it impossible to plan, invest, or grow.
Ignoring these problems isn't an option. The dive centers that thrive in 2025 and beyond will be the ones that embrace modern systems while maintaining the personal touch that makes diving special.
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Introducing the AI-Powered Dive Center Audit
✅ WITHOUT learning confusing tech systems yourself
✅ WITHOUT wasting money on generic marketing agencies that don't understand diving
✅ WITHOUT waiting months to see a return on your investment
✅ WITHOUT losing your team's trust or your customers' loyalty
✅ WITHOUT sacrificing the personal touch that makes
your dive center unique
This program is built specifically for dive center owners, resort managers, and liveaboard operators who want AI-driven efficiency without the overwhelm. In just 10 days, we deliver a tailored audit that uncovers hidden inefficiencies in your booking, communication, marketing, and operations. Then, within 2-3 weeks of implementing our recommendations, you'll see results you can measure: more bookings, fewer missed opportunities, and dramatically reduced admin time.
READ THIS BEFORE GOING ANY FURTHER
I know how it feels to have a passion for something but be buried in the business side of it. Over my career, I've lived through every technological shift—from telex and fax to email and social media to AI. During Covid, I ran over 2,500 webinars to help businesses survive the crisis. Since then, I've dedicated myself to showing leaders how to thrive in this new era of automation.
The diving industry holds a special place in my work. I've partnered with dive professionals like Jeff Saenger, who has over 40 years in the industry as a PADI Course Director, SSI Instructor Trainer, dive center owner, and industry leader at organizations like PADI, SSI, and Mares. Together, we've seen firsthand the unique challenges dive centers face—and we've built solutions specifically for you.
This isn't about replacing your passion with technology. It's about using technology to amplify your passion. It's about giving you back the time and energy to do what you love: diving, teaching, and building a community of ocean enthusiasts.
If you want to simplify your systems, banish your fear of AI, and finally bring your team together with clarity and confidence, I'd love to guide you.
Your Jean Claude
Solution
This program is designed for dive center owners, resorts, and liveaboards who want clarity, speed, and freedom. In weeks (not months), you'll experience measurable transformation. Here's what the 10-day audit includes:
6 Key Benefits:
A Complete AI + Operations audit in just 10 days
Tailored Automation Blueprint
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24/7 AI Communication Strategy
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Direct Booking & SEO Game Plan
Measurable Results in 2-3 Weeks
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Our guarantee: Zero Risk, Only Upside
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WITHOUT overwelming training or confusing tech
ABOUT THE AUDIT:
From Overwhelmed to Automated: Your Clear Path Forward
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PHASE 1:
The Deep Dive
(Days 1-3)
A 2 hour audit call
Team call
PHASE 2:
The Safety Stop
(Days 4-7)
Blueprint Development
Priority Ranking
Custom Recommendations
PHASE 3:
The Ascent
(Day 10-)
Results Presentation
Actionable Plan
Decision Time!
IT STARTS WITH PHASE 1...
🔥One-on-One Audit Call with the Owner, Dive Center Manager
🔥Team Audit
🔥Presentation of the Audit Results
Information
STILL UNSURE IF...
IT'S FOR YOU?
BOOK YOUR FREE CALL
COMPLIMENTARY ANALYSIS
FREE SOCIAL MEDIA ANALYSIS
BASED ON TRUE RESULTS
LET'S HAVE A CONVERSATION
RESULTS GUARANTEE
I know this works. After your 10-day audit, you’ll have a crystal-clear map of where you’re losing time, money, and energy in your dive center operation. You'll see exactly which bookings you're missing, which customers you're failing to re-engage, and which processes are draining your team's morale.
If you decide to partner with us to implement the recommendations, we'll credit 100% of your audit fee toward your program investment.
That means you have zero risk—only upside.
Do I need to know how AI works to benefit from this?
Not at all. We do the heavy lifting for you. You'll get the results without needing to learn the tech. This is about making your life easier, not giving you another system to master. We explain everything in plain language, and our team handles the technical setup.
How quickly will I see results?
Most dive centers start seeing measurable outcomes—like more bookings, fewer missed calls, and reduced admin time—within 2-3 weeks of implementing the audit recommendations. The audit itself takes just 10 days.
Will this replace my staff or make my dive center feel impersonal?
Absolutely not. This empowers your team. By automating repetitive tasks like answering the same questions, scheduling confirmations, and review requests, your staff can focus on high-value interactions—teaching courses, guiding dives, and building relationships with customers. The personal touch that makes your dive center special is enhanced, not replaced.
What if my team resists AI?
I specialize in human-first AI. I’ll guide your team through the process so they feel empowered, not replaced.
I’ve tried agencies before. How is this different?
Marketing agencies sell you services—ads, social media posts, maybe a new website. We deliver a strategic audit of your entire operation. We're not just a marketing solution; we're an operational efficiency partner. And we're built by dive professionals, for dive professionals. We understand the unique challenges of managing certifications, boat schedules, equipment rentals, and seasonal fluctuations.
Is this for small dive shops or just large resorts?
Our audit is tailored to your specific business, whether you're a small, owner-operated shop with 2 staff members, a large resort with 20 instructors, or a liveaboard operation. If you have bookings and customers, we can help you be more efficient and profitable.
What industries do you work with?
While we work with businesses across many sectors, we have deep expertise in the diving industry. We've partnered with dive professionals like Jeff Saenger (40+ years in the industry) to ensure our solutions address the unique challenges of dive centers, resorts, and liveaboards. From managing certifications to coordinating boat schedules to handling seasonal fluctuations, we understand your world.
How much time will this take from me personally?
Minimal. The initial audit call is 2 hours. After that, we handle the analysis and blueprint development. The final presentation is about 1 hour. Total time investment from you: approximately 3-4 hours over 10 days.
What happens after the audit?
The choice is yours. You'll have a clear, actionable plan that you can implement yourself if you have the time and technical resources. Or, you can choose to partner with us as your AI and automation implementation partner, and we'll do it all for you. Either way, the audit results and blueprint are yours to keep.
About the In-Person Events
Twice a year, we gather for powerful in-person events.
Two times a year, Platinum members step away from the screen and join forces in person for a time of strategic acceleration.
These aren't your run-of-the-mill industry get-togethers. Our Platinum events are engineered to serve as launchpads for explosive growth.
How do we do it?
Breaking bread together: Nothing stirs up creative energy like shared meals and relaxed conversation. The best strategies often originate over dinner and drinks.
Non-stop networking and brainstorming: We take collaboration to the next level, creating an environment for constant ideation and problem-solving throughout the week.
Dedicated workshops: Our high-powered workshops provide you with invaluable time to strategize and implement new tactics. This is your opportunity to work ON your business, rather than just IN it.
These catalyst events take place in spring and fall, aligning with the seasons of change. So why not change the trajectory of your SaaS journey?
The Next Event is October 2024
February 2023
June 2023
"I used to be a total non-events person... But coming to Matt's events I realized that there's SO much value you can take from these things than if you didn't join.
Everything I listen to I'm like 💡 "I could use that for my own business!"
It's revealed aspects of my business that I didn't even know I needed to focus on. It's opened my eyes to what I should focus on more"
Chris L., LawHustle
Graham Lightner
Chief Operations Officer
Introducing Graham Lightner: the wizard behind the curtain, the operational prodigy who keeps the cogs of HL Pro Tools turning seamlessly. He's not just Matt's right hand man—he's the backbone, the pulse, and the driving force behind the engine of success that is HL Pro Tools.
Graham has a knack for operations and team building. He sees the big picture, sure, but it's the nuts and bolts that truly light his fire. He revels in the intricate dance of systems and processes, choreographing them into a performance that's as seamless as it is impressive.
He's a firm believer in the power of people, of culture, of creating an environment where everyone feels valued and empowered. He knows that a team's success is built on more than just tasks and targets—it's built on trust, respect, and a shared vision of excellence.
Melanie Knueven
Director of Operations
Introducing Melanie Knueven, the brilliant mind behind streamlined operations and efficient project management at HL Pro Tools. As the Director of Operations, Melanie has a remarkable talent for creating standard operating procedures and processes that bring harmony to projects, teams, and tasks.
Melanie's expertise lies in her ability to transform chaos into order. With a keen eye for detail and a passion for optimization, she crafts SOPs that become the guiding light for the entire team. She firmly believes in the adage "what gets measured gets managed," ensuring that every aspect of the business is meticulously tracked and improved upon.
As a true advocate of efficiency, Melanie understands that smooth operations are the backbone of success. By implementing her well-crafted processes, she empowers others to work seamlessly and achieve their full potential. Melanie delivers exceptional results and drives businesses forward with precision and purpose.
"If you're in the SaaS space, if you're an entrepreneur, if you're a marketer... I think this is a great fit. A lot of actionable advice + a lot of super inspiring stories and use cases. It's been an amazing experience, top to bottom."
Will H., Big Little Gyms
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