Without the headache of learning AI tech.
Guaranteed!
You know you should be leveraging AI, but it feels overwhelming, intimidating, and just too much to learn at this stage.
Wasted hours on repetitive manual work
Missed opportunities slipping through the cracks
Expensive agencies that overpromise and underdeliver
Fear of "breaking things" if you try to automate alone
Teams that feel disconnected, frustrated, and stuck
✅ WITHOUT wasting money on endless trial and error
✅WITHOUT learning confusing tech systems yourself
✅WITHOUT waiting months for results
✅WITHOUT losing your team's trust in the process

Your Jean Claude







A 2 hour audit call
Team call
Presentation of the results
Evaluation and analysis
Decisions on next steps
Implementing the changes
Monitoring results
Real Success!
🔥One-on-One Audit Call with the Owner, Director, CEO
🔥Team Audit
🔥Presentation of the Audit Results




Do I need to know how AI works to benefit from this?

Most clients start seeing measurable outcomes within 2–3 weeks of their audit.

I specialize in human-first AI. I’ll guide your team through the process so they feel empowered, not replaced.

Unlike generic agencies, I give you a tailored plan, fast execution, and a guarantee that your investment is safe.

Any business with a sales or marketing team. From scuba diving to coaching to manufacturing, the principles apply universally

Minimal. I design this so you and your team get maximum benefit with the least disruption.

You’ll have the choice to implement changes yourself—or continue with me as your AI coach and automation partner.

No. I work with businesses of all sizes—as long as you have a sales or marketing function that could benefit from alignment and automation.



Twice a year, we gather for powerful in-person events.
Two times a year, Platinum members step away from the screen and join forces in person for a time of strategic acceleration.
These aren't your run-of-the-mill industry get-togethers. Our Platinum events are engineered to serve as launchpads for explosive growth.
How do we do it?
Breaking bread together: Nothing stirs up creative energy like shared meals and relaxed conversation. The best strategies often originate over dinner and drinks.
Non-stop networking and brainstorming: We take collaboration to the next level, creating an environment for constant ideation and problem-solving throughout the week.
Dedicated workshops: Our high-powered workshops provide you with invaluable time to strategize and implement new tactics. This is your opportunity to work ON your business, rather than just IN it.
These catalyst events take place in spring and fall, aligning with the seasons of change. So why not change the trajectory of your SaaS journey?




"I used to be a total non-events person... But coming to Matt's events I realized that there's SO much value you can take from these things than if you didn't join.
Everything I listen to I'm like 💡 "I could use that for my own business!"
It's revealed aspects of my business that I didn't even know I needed to focus on. It's opened my eyes to what I should focus on more"

Introducing Graham Lightner: the wizard behind the curtain, the operational prodigy who keeps the cogs of HL Pro Tools turning seamlessly. He's not just Matt's right hand man—he's the backbone, the pulse, and the driving force behind the engine of success that is HL Pro Tools.
Graham has a knack for operations and team building. He sees the big picture, sure, but it's the nuts and bolts that truly light his fire. He revels in the intricate dance of systems and processes, choreographing them into a performance that's as seamless as it is impressive.
He's a firm believer in the power of people, of culture, of creating an environment where everyone feels valued and empowered. He knows that a team's success is built on more than just tasks and targets—it's built on trust, respect, and a shared vision of excellence.

Introducing Melanie Knueven, the brilliant mind behind streamlined operations and efficient project management at HL Pro Tools. As the Director of Operations, Melanie has a remarkable talent for creating standard operating procedures and processes that bring harmony to projects, teams, and tasks.
Melanie's expertise lies in her ability to transform chaos into order. With a keen eye for detail and a passion for optimization, she crafts SOPs that become the guiding light for the entire team. She firmly believes in the adage "what gets measured gets managed," ensuring that every aspect of the business is meticulously tracked and improved upon.
As a true advocate of efficiency, Melanie understands that smooth operations are the backbone of success. By implementing her well-crafted processes, she empowers others to work seamlessly and achieve their full potential. Melanie delivers exceptional results and drives businesses forward with precision and purpose.

"If you're in the SaaS space, if you're an entrepreneur, if you're a marketer... I think this is a great fit. A lot of actionable advice + a lot of super inspiring stories and use cases. It's been an amazing experience, top to bottom."
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